![]() ![]() While Roblox is entirely free to download and play, it can be quite limiting unless you have Robux, the in-game purchased currency. It’s become the go-to after-school hang-out spot for a lot of children and teens who join their friends in this digital world and play games together. Like Minecraft, users create an avatar and enter an immersive multi-player world where they can explore and interact with other users. It was released back in 2006 to create a space where people can come play games, build games, and connect with friends. More significantly, all the games are created by users. Rather it’s a platform that hosts games - over 40 million games to be exact. What is Robloxįirst things first - Roblox isn’t necessarily a video game. So how we do allow our children to excel and explore Roblox, but also keep them safe from the very-real dangers online? Well, first, you have to know what Roblox is and how it works. It’s a pretty amazing game… but only if you know how to use it. Clearly, Roblox is a force to be reckoned with. "Digital is increasingly becoming a part of everyone's shopping journey, and we are well positioned to reach our vision of a 40%-owned digital business by fiscal 2025," CFO Matt Friend said during the company's latest earnings call.Screenshot of a Roblox condo credit courtesy of BBC online Screenshot of a Roblox condoĬhild predators… Sex rooms… Gang rape? These have been some of the terrifying reports coming from parents about one of the most popular games among children - Roblox. Surely not, this is Digital Lego, to some extent, right?Ħ3%, more than half, of Roblox users are under the age of 16, 25% are under the age of 9, and 55% of children aged 9-12 in the USA play Roblox each week. Many had expected him to tap into his tech roots.Īs Nike has acutely felt the effects of pandemic-related supply chain complications over the past year, digital has continued to be a bright spot for the company as consumer habits change. CEO John Donahoe previously served as chief executive of eBay and Servicenow, and was brought on last year with the mission of transforming the company. Nike has quietly been preparing for the metaverse by recently filing a host of new trademarks indicating its intent to make and sell virtual Nike-branded sneakers and apparel. The pair partnered together in 2019 on Nike Air Max Day. This is not Nike's first launch with Roblox. "If they know a bunch of kids are wearing it on Nikeland, then they will then come out with it in the physical world," said Poser. He envisions it being used as a way for Nike to try out new products to see what sticks. Sam Poser, an analyst who covers Nike at Williams Trading, said he sees Nikeland being successful not only as a way to introduce the brand early to kids but also for the information and use as a testing ground for the brand. Nike could also tease future products or allow kids to co-create items.Īs the metaverse has come to the forefront, companies like Nike see the value in its ability to connect with a new generation of athletes and get them to fall in love with the brand, which can eventually translate into real-world sales. Items could be modeled after real-life Nike products being offered or from past launches. Users will also be able to enter a digital showroom to dress their avatar in everything Nike and check out the company's latest product offerings. For example, you can move your body in a jumping motion and it will translate in the virtual world to enhance the experience. People with accelerometers in their mobile devices will be able to use real-world movements to power their online play. Nike said it will continue to update the virtual world to include athlete and product integration. Examples may include a soccer event during the World Cup or a flag football game during the Super Bowl. The company eventually plans to integrate in-play moments that emulate global sporting events. The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball to "The Floor Is Lava." It's modeled after the company's real-life headquarters. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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